• Yolanda McAdam

Social Media: How To Get Started In 5 Easy Steps

Updated: Aug 16, 2019

Here's what I know about you:

  • You're a passionate and driven business owner.

  • You're serious about providing your ideal customers with what they need or want.


  • you want to get in front of your ideal audience and stay there.


You're also short on time and possibly resources.

And you're thinking you don't know how to "do social media right".

You're afraid you'll use the wrong hashtags or share the wrong content at the wrong time and in the wrong network.

These are legitimate concerns.

After all there are many social networks and there are rules for each and every one of them, but I'm here to tell you that you don't need to know All The Things to get started.

You just need the basics.

In this post, I'm going to walk you through those first steps so you can stop procrastinating and get going because here's the thing: your customers are using social media and if you want your business to grow you have to be where they are.

1. Clarify your goals

The very first thing I recommend you do is sit down with a notebook and pen and list your goals for social media.

Checking off social media on your list of Marketing To-Dos is not a goal. You need to figure out why you want to be on social media.

Is it because you want to:

  • Drive more traffic to your website and/or brick-and-mortar business?

  • Connect with your customers?

  • Boost engagement? Generate sales?

  • Increase brand awareness?

  • Build a community?

Once you have an understanding of what you want to achieve, you'll be in a better position to choose your social media channels. 

2.  Define your ideal audience

Here's why you need to define your ideal audience:

Social Media marketing is content marketing.

You cannot "do" social media without having content.  In order to create content that your audience will find useful you have to know who you're creating it for.

"Content marketing is the only marketing that's left." - Seth Godin

If you've been in business a while, start by looking at and talking to your existing customers. 

  • Who are they? And,

  • What problem does your company solve for them?

Read this excellent introductory process to buyer personas

If you're just starting out or working on a business plan, take a look at your top competitor.

  • Who is your competitor targeting and where? And, then

  • Take note of your competitor's preferred social network. Are they connecting with their audience on Facebook or LinkedIn for example.

3. Choose one channel to shine in

Most marketers will tell you to start with three or four social media channels - the usual suspects being, Facebook, Instagram, LinkedIn and Twitter.

I'm recommending you focus on one for at least three months. 

It's a truth universally acknowledged, that a person in ownership of a business must be in possession of a social media account. (Apologies to Jane Austen)

Here's why:

Social media is time-consuming and you need time to focus on other areas of your business too.

Choosing to show up on one channel will give you a chance to practice and hone your social media skills.

If you decide to go with Facebook, because let's say, that's where the majority of your ideal audience hangs out, be aware that at present, the average page has an organic reach of about 6%. 

Unless, you put money behind each and every post, your engagement is going to be low or non-existent.

4. Create content that encourages interaction

Ideally you want lots of engagement on all your posts, because likes and comments let the algorithms know that your post in interesting. 

There are two types of content that are super easy to create and encourage engagement.

 1. Ask questions/Run polls

The main reason these posts work so well is because when you're asking questions, your focus is on them - your audience. Your followers will feel that you care about them and are interested in their opinion.

Run polls and ask questions.

2.  Fill in the blank posts

Not only are these quick and easy to create but remember everyone is busy! Your followers will appreciate the fact that these posts require only one or two words.

5. Share original images of you and your team

Sharing behind-the-scenes posts and introducing yourself and your team members is the best way to build trust. People relate to people and they love transparency! 

In closing, you can start marketing your business on social media today by doing the following:

  • Get clear on your social media goals.

  • Identify your audience.

  • Create content that your ideal audience will find useful.

  • Start experimenting on one social media channel.

  • Create posts that encourage engagement like Asking Questions/Running Polls and Behind-The-Scenes.

Did you find these tips helpful? What is your biggest struggle right now with marketing your products or services on social media?

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